I sort of took up running accidentally last year - mainly because a game I wanted to play was really only fun if you were running while you played it.
The game - Zombies, Run! started off as a Kickstarter, though I came to it slightly later than that. In the game, you are Runner 5 (conveniently genderless), responsible for undertaking missions in the zombie infested land around Abel Township.
While you run, you are being guided and talked to by Sam, your operator and often other Abel residents. Each 'episode' or run is about half-an hour long with short spoken sections broken up with your own music. Like any good soap you're quickly drawn into the mysteries and relationships you hear.
Abel's residents have an intriguing mish-mash of accents (Irish, London, American...) but they feel very real, and very like a community, which I'm sure is down to Naomi Alderman's involvement, Zombies, Run! is a brilliant advertisment for having "real" writers on games.
There's one particular episode, which I don't want to spoil, which nearly had me in floods of tears on the treadmill - which isn't a great look - the fact that the characters are often speaking directly to you as Runner 5 makes the relationships feel completely genuine.
I think one thing that is incredibly important in SF&F and Magical Realist books is that even as things are getting weirder and weirder, humans stay the same, and personalities don't change. Just because there are zombies chasing you doesn't mean you're going to transform yourself - unless you count improving your cardio-vascular system!